a Design Consultancy in Sai Gon
a Design Consultancy in Sai Gon
Một is an everyday brand for the modern Vietnamese citizen, representing an attempt to provide products which are truly relevant to local market's values, in a time when globalization has started to reveal its side effects on the local cultural landscape.
Một’s lace-up design, named New-life, embraces an inside-out construction, hiding functional features while maintaining an extremely clean and minimal look.
Một’s lace-up design was shortlisted for Dezeen Awards in 2019, remaining the only Vietnamese design product ever mentioned by Dezeen.
Một’s last is developed to accommodate the wider foot yet carries an elegant, understated form that is suitable for people of all ages and genders.
DCSG is responsible for designing all Một products, including footwear, accessories and others.
All of Một’s branding and marketing guidelines are strategized by DCSG.
Một’s slip-on design, named Daily-life
The sole’s pattern is inspired by traditional roof tiles and designed to emulate water ripples - a homage to Vietnam’s rainy season and flooded city streets.
All Một products are currently available for purchase on www.motstore.vn