Bellelab Saigon
DCSG teamed up with Shapeus Studio to design the space and display system for Bellelab, a concept beauty store located on Nguyen Hue - Saigon’s District 1’s busiest walking street.
Bellelab’s display system is designed to be modular and reversible in order to accommodate a variety of beauty products.
The modules are made of CNC’d aluminum and finished in rose copper to complement Bellelab’s interior design.
Different module heights create depth and hierarchy when displayed.
Bellelab’s display counters and mirrors were also designed by DCSG.